Martin Ward

Many software ventures get to first base. Then growth slows or stalls.

There can be many reasons, but the bottom line is the absence of a sustainable model for creating and extracting customer value. Get this in place and an accelerating, virtuous cycle of growth follows.

I work intensively with early-stage B2B software & services ventures to design, test and implement their unique value model. The focus is on practical commercial and executive support to deliver:

• A growth engine that makes it obvious and easy for customers to buy;
• Optimal business and operating models to drive sustainable P&L growth;
• The team and culture to consistently deliver operational excellence.

My reward comes from helping innovative ventures reach their potential. My offering is tailored to meet the specific needs of each company.

To find out more, get in touch.